Effective as of April 25, 2016
Information We Gather Automatically
When you visit this site, certain non-personally identifying information is recorded automatically by the standard operation of our Internet servers. Information such as the type of browser being used, its operating system, and your computer’s Internet Protocol (“IP”) address (a number that your Internet service provider assigns to your computer whenever you surf the Internet) is gathered in order to facilitate our online operations and to assure an efficient online experience for you. We may use or share this information for security purposes, to generate group statistics about our user community, or as required by law.
Among the purposes for which we may use such generally non-personally identifying information is for identification purposes in the event of an emergency threatening life or property, or where proper legal process allows using such information. For instance, we may use your IP address or other automatically recorded information, in cooperation with your Internet provider, to attempt to identify you if it is necessary to contact you or to bring legal action against you because you are violating the Terms Service for use for this site, may be causing injury to or interference (intentionally or unintentionally) with our company’s rights or property, or may be adversely affecting other users of this site or anyone else who could be harmed by your activities.
Personal Information You Provide To Us
We may request personally identifying information from you in a variety of contexts. For example, you may provide such data to us if you: (1) complete an online registration form (e.g., various sign-up forms for receiving email newsletters, registering for special offers, registering for an account, entering a contest/sweepstakes or responding to a survey); (2) fill out an order form to request information; or (3) purchase any products or services from us or another partner business.
In such cases, the personally identifying information we request may include your name, email address, mailing address and zip code, phone number, and, where appropriate, a valid credit card number with expiration date (collectively, “Personal Information”). In addition, we may collect other non-personally identifying information such as your date of birth, gender, country of residence, language preference, hobbies and other information regarding your interaction with our site such as your viewing and listening habits, preferences and other customized activities in which you participate. Of course, you never have to answer any of the questions we ask you (nor choose to view or listen to any multimedia content or otherwise interact with our site), but refusal to do so may limit the products or services we can offer or provide to you.
When you provide Personal Information to us, we may use that data to create an account page for you, which will be held in a database using reasonable security measures to protect the data from unauthorized access. Others outside Magic Sword. will not be allowed to see the data on your account Page except with your consent (see below). If you register to set up an account, you will be able to access your account page at any time in order to update your individual Personal Information listed therein (see below under “How Can You Correct or Review Your Personal Information?” for more details).
How Can Your Personal Information Be Used?
When you purchase products or services, we will use your Personal Information to fulfill your order and/or for customer service. Many online customers are particularly concerned about their credit card information, which we do NOT store.
We may have links to third party-operated sites that sell or license certain music, videos, or other goods mentioned, provided, or promoted. These sites are not operated or controlled by us, and any transactions that you may enter into with such sites will be subject to the privacy and security practices of the merchant with which you are transacting. We are not responsible for the privacy and security practices of sites not in our immediate control.
We may use your Personal Information and other non-personally identifying information we collect to update you about our products or services or to contact you about exciting offers of new products or services that we believe may be of interest to you. You always have the option to receive fewer or no communications in the future from us by opting out or unsubscribing.
Finally, without any specific approval from you, we may develop general aggregate data (i.e., data that cannot be used to identify specific individuals) about our user community that is partly based on information about you and your transactions with Magic Sword. For example, hypothetically, you might be one of 1,000,000 customers between the ages of 25 and 35. We may share such aggregate statistics without your consent.
When you give Personal Information, we may ask you to allow us to share that data (together with non-personally identifying information you may provide) with our promotional partners. In such instances, our general practice is to ask you to “opt-in” to share such data and information on, for example, a specific promotion, registration page or sweepstakes.
For Legal Enforcement Purposes
We reserve the right to disclose your Personal Information, ONLY as required by law or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against you if you are violating the Terms of Service for this site or may be causing injury to or interference (intentionally or unintentionally) with our company’s rights or property, other users of this site or anyone else who could be harmed by your activities. In such circumstances, we will,where possible, require such third parties to maintain the confidentiality of any Personal Information so disclosed.
Safeguarding Your Personal Information
We care about the security of your Personal Information. We follow generally accepted industry security standards to safeguard and help prevent unauthorized access, maintain data security and correctly use such Personal Information. When you provide credit card information, we use secure socket layer (SSL) encryption for that data.
Despite many advances in information security technology and procedures, however, no commercially deployed method of information transfer over the Internet or electronic data storage is known to be 100% secure. As a result, while we do strive to use modern and commercially reasonable means to protect your Personal Information, we cannot guarantee the absolute security of that information during its transmission or its storage in our systems.
For Parents Concerning the Privacy of Information on Their Children
We are a general audience site that does not knowingly collect data or accept registrations from children under 13 years of age. Currently, we do not collect any age-specific data on our site. Furthermore, our site is primarily targeted to adults. If, in the future, we decide to collect any age-specific data on our site, we will, at a minimum, take reasonable steps to ensure that any users who may be under 13 years of age (and who attempt to complete the registration process on our site) are directed to another site which specifically complies with the requirements of the Children’s Online Privacy Protection Act, or COPPA.
A “cookie” is a small text file that an Internet site can place on your computer’s hard drive for record-keeping purposes. Cookies make using this site easier by, among other things, saving your passwords and preferences for you, keeping track of your shopping cart when you visit our online store or other similar purposes, and to help identify you whenever you return to our site, so you do not need to reenter your identification information. Most Internet browsers are initially set up to accept cookies. However, you can reset your browser to refuse all cookies or to alert you when a cookie is being sent (note: you may need to consult your browser’s “Help” area for instructions on how to do that). If you choose to disable your cookies setting or refuse to accept a cookie, some parts of this site will not function properly or may perform considerably slower. For example, without cookies, you will not be able to set personalized preferences or you may have difficulty completing shopping transactions, watching videos or playing games. Some of our web pages may contain electronic images (called “Clear GIFs”, “Single-Pixel GIFs”, or “Web Beacons”) that allow us to count page views or to access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a Clear GIF. Typically, though, Clear GIFs are very small (1-by-1 pixel size) files. They are often invisible on a web page, but their presence can be detected within many Internet browsers by setting your browser to view web page “sources”. Clear GIFs are so small in order not to use valuable space on the computer screen that is better used to display helpful content. We may also include Clear GIFs in our email products in order to determine information about the opening and reading of such emails. In addition, some advertising networks that serve ads on our web site may occasionally use Clear GIFs within banner advertisements. Clear GIFs set by us generally are not used to collect, gather, monitor, or share personal information about our users, though they can be used in conjunction with cookies to record particular actions. We use Clear GIFs primarily to compile aggregated, anonymous statistics about web site or email product usage.
Links to Other Sites
We do not endorse and are not responsible for the content or practices of web sites operated by other companies that may be linked to this site. You should not assume that their privacy policies or practices are the same as those followed by our company. Visitors to any such web sites should refer to their respective privacy policies and practices.
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